[SEO] Playing the Charity and Hotel Card
Google is smart. It knows when you’re black hatting it, and it doesn’t really like it. On the other hand, Google is stupid. I mean, it’s a bot that patrols around websites indexing them, so there will be ways to fool it.
About a year ago, V7N ran a SEO contest. The goal was to rank #1 on Google for the term “v7ndotcom elursrebmem”. The second word is “members rule” spelled backwards, making it a totally new term to Google, and the contest began.
The winner of the contest, barely won and was taken over very shortly after (like the next day) by the #2 place. These two both used totally white hat methods. Pure SEO, no cheating, no “charity card”, just plain SEO. This obviously prevails.
The charity card, which can also be used for hotels, foundations, universities, etc… trick Google into ranking you high. You pretend to be a charity for good ranks. This isn’t the most moral, or what hat method, but it can work.
The applications for this are rather limited, but for a simple AdSense site, or a competition like this it can work. I wouldn’t recommend it. Using this is like admitting your own SEO shortcomings and using an immoral method to get ahead.
You’ve got to stand for something Or you’re gonna fall for anything
In the words of John Mellencamp
Advice to live by 
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